Rooted in Personality
Before we touched typography or color, we defined the why. ily’s needed a brand that felt as sweet and personal as its treats. Warm, charming, and just the right amount of playful. From mission to moodboard, we built a personality that lives in every sprinkle and swirl.
Design That Feels Like Dessert
We translated the brand's voice into a visual identity system that works across every medium. The scalloped logo, soft palette, and sprinkle patterns weren’t just cute, they were intentional. Each choice was designed to feel handmade and heartfelt.
Baked Into Every Moment
The brand doesn’t just live on paper, it lives on boxes, aprons, menus, and moments. We made sure it shows up IRL just as clearly as online. Every touchpoint, from tissue to type, was styled to say: this is ily’s.
